The Perugina Chocolate Factory

The Perugina chocolate factory is one of the most iconic places related to chocolate production in Italy. Founded in 1907 in Perugia, Perugina has become famous for its delicious chocolates and for introducing the famous “Bacio Perugina“, a chocolate filled with gianduja and a whole hazelnut.

The history of Bacio Perugina is shrouded in romance and creativity, so much so that it has become one of the most loved chocolates in the world. Il Bacio was created in 1922 by Luisa Spagnoli, together with master chocolatier Giovanni Buitoni. The inspiration for the Kiss came to Luisa as she watched young couples walking through the streets of Perugia. She decided to capture the romantic moment of a kiss with a sweet gesture, thus creating a one-of-a-kind chocolate.

The Bacio Perugina consists of a dark chocolate shell that wraps a heart of gianduja (a chocolate and hazelnut cream) and a whole hazelnut. Each chocolate is wrapped in a love note with a romantic dedication or a proverb. The success of the Bacio was immediate, becoming a symbol of Italian love and passion. The name itself, “Bacio” (which means kiss), emphasizes the link between chocolate and romantic affection.

Over the years, the Bacio Perugina has become an Italian cultural icon and a popular gift for special occasions such as Valentine’s Day, weddings, and anniversaries. In addition to its popularity as a chocolate, the Bacio Perugina has also inspired songs, poems, and artwork, confirming its status as a timeless symbol of love and sweetness.

In 1988, Perugina was acquired by the Swiss group Nestlé, which has continued the tradition of quality and innovation in the chocolate industry. The factory remains a symbol of excellence in the world of Italian chocolate, continuing to delight consumers with its high-quality products and spirit of creativity.

The Perugina has also been known for its chocolate school, where enthusiasts and professionals in the sector can learn theart of chocolate making from the hands of expert chocolatiers and thanks to its long and illustrious history in chocolate production, the Perugina has contributed significantly to making Perugia known as the “City of Chocolate”..

Eurochocolate is one of the largest chocolate festivals in Europe and is held annually in the city of Perugia in Umbria. This festival has become an iconic event in the world of chocolate, attracting thousands of visitors from all over the world.

Eurochocolate offers a complete experience for chocolate lovers, with numerous activities and events taking place on the streets of Perugia during the festival. Top attractions include chocolate displays, tastings, workshops to learn chocolate-making techniques, culinary performances, concerts, art exhibitions, and much more. During Eurochocolate, the streets of Perugia are transformed into a paradise for gourmands, with stalls offering a wide range of chocolate delicacies, from traditional pralines to the most innovative chocolate desserts. It is a unique opportunity to discover the different varieties of chocolate from all over the world and to appreciate the art and creativity of the master chocolatiers.

Eurochocolate has become not only a gastronomic event, but also an opportunity to promote local culture, tourism and crafts. The festival has helped to consolidate Perugia’s reputation as the “City of Chocolate” and has made the city a popular destination for many tourists from all over the world. The festival, in addition to celebrating chocolate, also promotes messages of sustainability and social responsibility, encouraging the production and consumption of high-quality and sustainable chocolate. Eurochocolate has become a fixture in the calendar of international, Italian and Umbrian chocolate-related events and continues to grow in popularity every year.

Over the years, the Perugina chocolate factory has become a popular tourist destination, with guided tours that allow visitors to get an up-close look at the chocolate-making process, from the processing of raw materials to the packaging of chocolates.

Our visit to the Casa del Cioccolato Perugina (Perugina Chocolate House) is an immersive experience that begins with a warm welcome from the staff with an introduction to the history of the Perugina company and its importance in the production of Italian chocolate. Visitors are taken on a guided tour through the various stages of the production process where they can get an up-close look at the machines and equipment used to process chocolate, from roasting the hazelnuts to mixing the ingredients to forming the chocolates.

During the tour, there may also be live demonstrations led by the master chocolatiers. These demonstrations may include making chocolate by hand, decorating chocolates, or making different chocolate specialties. At the end of the tour, visitors have the opportunity to purchase Perugina’s products at the chocolate shop. Free tastings of the various chocolates and products available are usually offered, allowing visitors to savor the quality and diversity of Perugina products. In general, the visit to the Casa del Cioccolato Perugina is designed to provide an educational, fun and tasty experience for all visitors, allowing them to discover the secrets behind the production of one of the most famous chocolates in the world: the Bacio.

On request, for true enthusiasts, it is possible to book the exclusive option of taking a private chocolate lesson with the creation of personalized chocolate under the expert guidance of Perugina master chocolatiers.

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